Check out this great video from Gulf Coast Smoker where he cooks some breakfast steaks comparing my Steak & Burger Luv to Malcom Reed's Steak Rub. The only thing I would differ on is the Killer Hogs rub has more course grains than my Steak & Burger Luv, but I agree they are both a great choice for your go-to beef seasoning.
https://www.youtube.com/watch?v=SHvLN5SdRtY
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